451: Part 2 - Saving a Struggling Pilates Studio: Live Coaching With Mike Arce

Mike coaches a struggling Pilates studio owner on phone sales live: avatar building, referral strategy, and a real walk-in prospect.

This pilates studio sales coaching session picks up where Part 1 left off. In Part 1, Mike walked through Jess Landar's churn, lifetime value, and pricing. In Part 2, they build her customer avatar, run a full gym sales role play on her actual phone script, and design a gym referral program built around feeding children.

Halfway through filming, a real prospect walked into Jess's studio while the cameras were rolling. Mike coached her through that conversation live, in real time. It has never happened on this podcast before.

The gym membership sales tips in this pilates studio sales coaching session are not Pilates-specific. The same principles for how to sell gym memberships, plant a belief before price ever comes up, and control a sales call apply to any boutique gym.

This is Part 2 of a continuing series. Jess has 30 days of ads running before she and Mike reconnect for Part 3.

In this episode you'll learn:

— The exact way to build a customer avatar most gym owners skip

— A full gym sales role play using Jess's real phone script, line by line

— What happened when a real prospect walked into the studio mid recording

— How to plant a belief before a prospect ever asks about price

— The moves that control a sales call instead of getting steered by it

— A gym referral program built around feeding children instead of a discount