
← Behind the Brand with Bryan Elliott20. Juli · 1 Std. 00 Min.
This 24-year old Has the Largest Business Education Channel in the World
This 24-year old Has the Largest Business Education Channel in the World
James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make. He co-founded School of Hard Knocks in 2021 with his brother Jack and friend Joshua Smith. The early channel gave business advice and stalled around 25,000 followers. So James flipped the format. He started cold-approaching millionaires and billionaires on the street, pointed the camera at them, and let them talk. His 2022 Mark Cuban interview changed everyt...