How to stand out in the attention economy: Samsung US CMO takes 3 Pressing Questions

What do you do when 97% of consumers already know your brand?

Our latest guest is Samsung Electronics America CMO Allison Stransky, who takes 3 pressing questions about winning attention in an increasingly fragmented online world, the future of marketing and where AI fits in.

In this conversation, we dive into:

00:00: Introduction

01:18: How Allison found her path in marketing

02:45: Lessons from L’Oréal, Google and YouTube

04:50: How Allison landed her role

06:37: The career lesson that changed how Allison reaches audiences

07:54: Competing for attention in an algorithmic market

10:20: Which brands are winning

11:27: Building an influencer and creator strategy

14:54: How Samsung allocates its marketing budget