Creative Storytelling Strategies for Building an Authentic Brand

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Shari “Sunni” Faircloth, founder and creative director of Sunni Aesthetics, to talk about creativity, authenticity, and building a brand that feels like you. Sunni shares how working behind the scenes in Atlanta’s film industry shaped her approach to storytelling. She explains why the story behind a brand matters, how small visual details influence the way people experience a business, and why founders do not need a mass...