Rates Rising, Leverage Shifting: Real Talk with the Jacksonville Goat

Rates are climbing but buyers are gaining leverage. Geoffrey, JD, and Shawn break down what that means market-by-market with guest Julianne Grant-Johnson. They dig into why concessions are jumping, whether five single-family homes beat one 10-unit apartment complex, and how VA loan holders can play the long game by buying now for a future they haven't lived yet. Plus, an inside look at what it actually takes to scale a business from solo entrepreneur to multi-market operation.