The Launch Culture Trap: Sell More Books Without Chasing the Next Release

Publish. Launch. Repeat. Somewhere along the way, authors got the message that the only way to sell more books is to keep writing new ones. But what happens when you’re so busy chasing your next release that the books you’ve already published barely get a chance? In this episode, Penny Sansevieri and Amy Cornell take on the launch culture trap—and the pressure to stay in production mode while perfectly marketable books gather digital dust. Your next sales opportunity could already be sitting ...