The 90-Minute Book Marketing Reset Every Author Needs This Fall

Fall has a sneaky way of turning perfectly reasonable authors into frantic marketers. Suddenly Q4 is here, holiday promotions are everywhere, Black Friday is looming, and it feels like you should be launching ads, pitching bookstores, posting more, discounting your book, growing your email list—and somehow doing all of it before Thanksgiving. We have a different suggestion: stop adding things and figure out what’s actually working. In this episode, Penny Sansevieri and Amy Cornell walk throug...