Coen Olde Olthof on Neuroscience, AI Prediction Models, and the Marketing Skills Gap

Coen Olde Olthof is CEO and founder of alpha.one: helping brands kill bad ads before launch.

He went from CMO roles at KPN and Getronics to founding a neuromarketing company built on neural research from Erasmus University Rotterdam.

In this episode he tells Jennifer Delano how a €8,000 campaign involving a tailor and a pair of jeans earned KPN worldwide press coverage, why so many marketers overestimate their own knowledge, and what it takes to get clients to actually trust an AI prediction model.

Connect with Coen Olde Olthof on LinkedIn.