#829: What 30 Years in Retail Teaches You About Staying Power

What does it actually take to stay in business for 30 years?

Ashley Alderson sits down with longtime boutique owner Anna Rodriguez, My Forever Cowgirl, for a full-circle conversation about building a business in Western fashion, surviving vendor shows, knowing your customer, and creating a brand people remember.

Anna shares the lessons she learned from decades on the road — from trial-and-error at shows to building a powerful denim business, creating unforgettable customer service, merchandising massive booths, and eventually bringing her daughters into the business.

You'll learn:

The origin story behind Anna's 30-year retail business

How she turned Western fashion into something fresh and mainstream

What decades of vendor shows taught her about choosing the right events

Why you don't need to fear your competition

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Anna Rodriguez & My Forever Cowgirl:

Instagram:@myforevercowgirl

Website: myforevercowgirl.com