Five Minute Friday: 2027 Fashion Trends: What to Buy, Watch & Test

Which fashion trends should you actually buy for your boutique—and which ones could leave you sitting on unsold inventory?

After walking the runways at New York Fashion Week, Samantha Conner breaks down the fashion trends shaping Fall/Winter 2026 and Spring/Summer 2027, with practical advice to help boutique owners make smarter buying decisions.

Samantha shares a simple - BUY, WATCH & TEST - framework to help you evaluate upcoming trends, protect your open-to-buy budget and choose inventory based on what your customers actually want.

You'll learn:

The biggest fashion trends coming for 2026–2027

How to use accessories to test a trend before investing heavily

Why you shouldn't replace a bestseller too early or copy another boutique's buying strategy

Which trends to test carefully, including low-rise denim, sheer clothing and micro-minis

Join The Boutique Hub

Fashion tells you what's coming, but intelligence tells you what will sell. Don't buy every forecast color or chase every viral micro-trend. Know your customer, review your sales data and decide what to buy, what to watch and what to test.

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Ashley Alderson: Instagram