Should You Raise Your Salon Prices Before Christmas?

Many owners struggle when they think about whether or not to Raise your salon prices right now before the holidays roll around. This episode shows you exactly when the timing is perfect and why waiting might actually help your business survive the winter rush.

Raise Prices When You Are Busy

Increase prices ahead of Christmas if your utilisation is high enough for success. Your booking calendar needs to be above seventy per cent full or you are turning people away already. This means about three quarters of your week is booked solid before you make a move on rates.

Wait Until After The Holiday Rush Ends

Hold off on increases until the busy festive period has finished completely due to financial strain on clients. November looks like a bit of a money grab if you act too soon during this time of year. Waiting ensures your raises do not look like you are just trying to get as much money through the till as possible.

Raise Immediately If You Are In Trouble

Raise prices immediately only if the salon is in iceberg mode and failing badly to save the business quickly. In this crisis scenario it does not matter about the timing because there is nothing left to lose anyway. Creative thinking is needed when the business is on its last legs so you can turn things around.

Review Prices Twice A Year With Spaced Rises

Review prices twice a year with two rises spaced out rather than increasing them very quickly all at once. Changing prices again very quickly starts to look chaotic even if each increase was justified by rising costs. Jumps are much more manageable for your clients if the changes are spread out over a longer time period.

Do Not Sell Old Price Appointments When Unprofitable

Do not let people buy batches of appointments at the old price if the business is unprofitable right now. Even though most salon software allows a promo to beat the increase, you should never do it for goodness sake. You must stop letting customers purchase batches of visits that cost more than you earn from them today.

Phil Jackson shares his expert wisdom on these topics in Build Your Salon to help you master your finances. Visit buildyoursalon.com today to start growing your career and securing a profitable future for yourself now.