Too Many Salons? What are you going to DO about that?

Too many salons miss the mark by cutting corners on small details. This episode shows how small changes can hurt your business more than you think, and what to do instead.

KEY TAKEAWAYS

Stop being cheap in operations

Switching from Yorkshire tea to a cheaper brand in a hard water area caused three client complaints in one day. The tiny saving cost you more in trust and repeat visits. A small detail like tea can make or break your reputation.

Charge for a premium experience

Don’t promise a luxury service if you’re not delivering it. Phil Jackson warns that you cannot charge for a Bentley and deliver a Ford Fiesta. Your price must match your performance.

Adopt Mise en Place for organisation

Use the chef’s method: keep your station clean, tools ready, and supplies in place. Phil references the book Mise en Place to explain how chefs organise their workstations to cater efficiently without clutter. This discipline helps salons deliver consistently high standards.

Eliminate running late or forgetting appointments

Clients will let you get away with it once or twice, but more than that, they are going to start walking. If we are charging for a premium experience, you cannot drop the ball.

Stop being lazy about business basics

Avoiding your inbox, skipping financial checks, or ignoring pricing updates hurts your salon. Phil advises owners to identify the task they have been putting off and bring it to the top of the list. He suggests using 47 post-it notes around your computer screen to force action.