Brett Phipps: West Forsyth High School

What does it take to build one of the nation's most successful high school athletic departments?

In this episode of Building a Champion, we sit down with Brett Phipps, Athletic Director at West Forsyth High School (GA), to discuss the leadership principles behind sustained success. From the Wolverines' girls soccer team capturing its fourth state championship in six years to multiple state titles across several sports, Brett shares why winning is never the primary focus—and why developing better people always is.

Learn how West Forsyth's Leadership Academy is shaping hundreds of student-athletes, why culture always outweighs talent, and how focusing on accountability, character, and relationships creates championship programs year after year.

Whether you're a coach, athletic director, educator, or sports leader, this episode is packed with practical leadership lessons that extend far beyond the scoreboard.

Chapter Markers

00:00 Why West Forsyth Doesn't Talk About Winning

01:13 Introducing Brett Phipps & West Forsyth's Championship Success

02:11 Building a Nationally Elite Girls Soccer Program

09:39 Sustaining Excellence Across Multiple Sports

12:00 Hiring Coaches & Creating the Right Culture

17:01 Managing Expectations Without Adding Pressure

18:57 The Leadership Academy & Developing Better People