The Reason Donors Lapse Isn't What You Think

This week's episode goes after a myth almost every nonprofit believes without checking: that donors mostly leave because of money or because they lost interest in the cause. I walk you through the actual research on donor lapse - including a landmark study of ten thousand lapsed donors - and show that the real driver is almost always what happens (or doesn't happen) in the silence right after a gift. And of course, I connect it back to identity - a gift that never gets acknowledged in a way t...