S2.E34: Opening the Lead Spigot, with Mario D'Aquila

<p>Tom and Curtis welcome back one of the show’s most frequent and beloved guests: <strong>Mario D&#39;Aquila</strong>, COO of Assisted Living Home Care Services. Together, they unpack what’s changed since his last appearance, including lessons learned from Performance Max campaigns, the nuance of sending the <em>right</em> conversion signals, and the often-overlooked role of sales ops in marketing efficiency. </p><p>Then Mario opens the door to a deeper discussion on organizational dynamics through <strong>DISC profiling</strong>—how it informs hiring, management, sales, and even your website UX. It’s a wide-ranging, entertaining episode that connects storytelling, human behavior, and data-driven marketing into one cohesive playbook.</p><p><br></p><p><strong>N.B.:</strong></p><ul><li><p>Learn more at <a href="http://assistedlivingct.com/" target="_blank" rel="ugc noopener noreferrer"><strong>assistedlivingct.com</strong></a> and <a href="http://assistedlivingtechnologies.com/" target="_blank" rel="ugc noopener noreferrer"><strong>assistedlivingtechnologies.com</strong></a>.</p></li><li><p><a href="https://www.linkedin.com/in/mario-d-aquila-mba-832aa557/" target="_blank" rel="ugc noopener noreferrer">Connect with Mario on LinkedIn</a>.</p></li></ul><p><strong>Takeaways:</strong></p><ul><li><p>Fine-tuning marketing signals too narrowly can reduce lead volume—even if conversion rate rises.</p></li><li><p>Real-time data sent back to platforms (Google, Meta) improves campaign learning—and protects budget utilization.</p></li><li><p>Marketing wins should be counted at the moment a qualified lead enters the sales process, not only after sales qualifies it again.</p></li><li><p>DISC profiling can dramatically improve internal communication, hiring, and operational harmony.</p></li><li><p>Sales teams can use DISC cues to better read prospects and adapt communication on the fly.</p></li><li><p>Marketing content must appeal to <em>all</em> DISC types—Ds want clarity, Cs want detail, Is want story, and Ss want reassurance.</p></li><li><p>Growth requires both efficiency and volume; you can’t rely on algorithmic “sure things” alone.</p></li></ul><p><strong>Find and Follow:</strong></p><ul><li><p>Find all episodes at <a href="http://bullhornsbullseyes.com/episode-74/" target="_blank" rel="noopener noreferer"><strong>bullhornsbullseyes.com</strong></a><strong>.</strong></p></li><li><p>Follow <a href="https://www.linkedin.com/showcase/bullhorns-bullseyes/" target="_blank" rel="ugc noopener noreferrer"><strong>the show on LinkedIn!</strong></a></p></li><li><p>Learn more about <a href="https://collideascope.co/" target="_blank" rel="ugc noopener noreferrer"><strong>Collideascope</strong></a> and <a href="https://www.creativemillco.com/" target="_blank" rel="ugc noopener noreferrer"><strong>Creative Mill</strong></a> at their respective websites.</p></li><li><p>Connect with <a href="https://www.linkedin.com/in/hayscurtis/" target="_blank" rel="ugc noopener noreferrer"><strong>Curtis</strong></a> and <a href="https://www.linkedin.com/in/tnixon16/" target="_blank" rel="ugc noopener noreferrer"><strong>Tom</strong></a> on LinkedIn.</p></li><li><p>Check out our newsletter, <a href="https://www.linkedin.com/newsletters/amplify-aim-7281036460491751424/" target="_blank" rel="ugc noopener noreferrer"><strong>Amplify and Aim</strong></a><strong>!</strong></p></li></ul>