
← Business By The Numbers17. Sept. · 50 Min.
Why 70% of New Technicians Quit Within a Year [E240]
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and Overdryve
Would you take the job you're offering your own technicians? Could a candidate's spouse be the real decision maker in your next hire, and do you know what she needs to hear?
Hunt Demarest sits down with Sam Freeman and Lisa Coyle from Promotive, the recruiting firm that places technicians, service advisors, and shop managers across the country, to talk about why so many good candidates never make it past the first ninety days, and why so many good shops can't fill a seat no matter how much they raise pay. Lisa and Sam walk through the data points that predict a bad hire before it happens, why flat rate is becoming a harder sell with both technicians and consumers, and why one in three shops is losing candidates over a benefits package that just isn't competitive. They also dig into the stat driving a lot of the industry's anxiety right now: seventy percent of people who take their first automotive job leave the trade within twelve months and never come back.
Whether you're struggling to fill a single bay or running a shop with a full crew, this episode is a reality check on what candidates are actually evaluating when they walk through your door, and what you can control when the market itself is working against you.
What You'll Learn...
00:10 Meet Sam and Lisa from Promotive
02:40 The 58% red flag before day one
04:02 The three-benefit tipping point
07:16 The case for hybrid pay over flat rate
11:16 What top techs ask before they say yes
16:53 Why 70% quit the trade and never look back
22:29 Everybody wants an A-tech, nobody wants to build one