Luxury Goods Are Bullsh*t | Business is Bullsh*t Ep 32

Luxury isn't always bullsh*t. But what most people think is luxury usually is.

In Episode 32 of *Business Is Bullsh*t*, we break down how "luxury" has turned into a branding game where perception beats reality and price becomes the product.

From $7,000 handbags with questionable origins

To designer brands owned by the same parent companies

To sunglasses, gyms, wine, and even agencies charging more just to feel premium

We're talking about what's behind the curtain.

We get into:

* Why "Made in Italy" doesn't mean what you think it does

* The massive markups hiding behind luxury branding

* How a few conglomerates control most major brands

* The psychology of status, signaling, and identity

* Why higher price often creates the illusion of value