Made in the USA is Bullsh*t | Business is Bullsh*t Ep 31

Most people think "Made in the USA" means something.

It used to. It doesn't anymore...

In this episode, we dig into one of the biggest marketing scams hiding in plain sight. Not the conspiracy theory version. The actual, boring, legal, everyday version where companies say just enough to make you feel good… without actually telling you anything.

"Assembled in the USA."

"Designed in the USA."

"Crafted with American pride."

Sounds great. Means almost nothing.

We break down how brands play the game, why the FTC barely enforces any of it, and how companies can legally slap an American flag on something that's 95% made somewhere else.

This is the stolen valor of consumerism.

We also get into the part nobody wants to admit:

Consumers say they care… but don't act like it.

Everyone claims they'll pay more to buy American. Then checkout happens and price wins. Every time. That gap between what people say and what they actually do is exactly why these marketing games exist.