Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think

<p> Welcome to WORK! Today we&#39;re unpacking the future of social media &amp; how creators using Claude to create content, although it&#39;s an amazing feature - it&#39;s changing the creator economy 👀 and of COURSE we have content ideas, headlines &amp; more today! Clock-IN!! </p><p><br></p><p>00:00 Intro</p><p>1:29 Ad break: My favourite tool to build your brand on YouTube </p><p>3:18 How Claude is changing Instagram &amp; TikTok </p><p>6:20 The 3 things working to AI-proof your content in 2026 </p><p>7:07 Instagram &amp;Youtube&#39;s response to get ahead of this </p><p>11:19 The good news: Small followings &amp; personal brands are IN </p><p>13:14 The new Instagram &amp; TikTok strategy is starting a podcast</p><p>16:46 Headline: YouTube&#39;s new AI assistant </p><p>18:45 Content idea of the week: 3 things I do after the trend ended </p><p>19:55 Voice-note: What to do when you&#39;re stuck on TikTok</p><p>24:55 Weekly win: 6 month reflection for the rest of 2026 content</p><p><br>Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay<br></p>