"That's Flushed Money!" What ChatGPT Really Looks for Before Recommending a Dealer (+ How to Fix It) | Zach Billings, CEO at Wikimotive

Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50 professional writers serving dealers across the country.

Free of outside investors, Wikimotive recently ran an all-staff exercise to rewrite its mission statement around a single measure, dealer outcomes rather than its own bottom line, and it has pruned services, including a legacy organic Facebook management product, once they stopped producing results.

Topics:

01:15 ChatGPT Visibility Is The New Goal.

04:35 Content Beats Technical SEO.

07:55 AI Slop Makes Dealers Identical.

14:10 50 Writers Beat AI Repetition.

21:50 AI Search Is Only 1% Of Pie.

27:10 PMax Campaigns Waste Dealer Money.

38:30 Vendor Consistency Beats Chasing Shiny.

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