Plot Co-Founder & CEO, Megan Duong - How AI Is Unlocking the Hidden Data in Social Video

Megan Duong, Co-Founder & CEO of Plot, joins Clint Betts for a conversation on AI, social video, entrepreneurship, consumer intelligence, and how brands can understand what people are actually saying about them online.

Megan began her career in social media and brand marketing, including time at Apple, before launching her own agency in 2020. As TikTok and short-form video exploded, she saw a major problem: brands could track captions, hashtags, and tags, but much of the most valuable consumer conversation was happening inside the videos themselves. That insight became Plot.

Today, Plot uses multimodal AI to analyze millions of social videos, identifying products, conversations, behaviors, trends, and untagged brand mentions that traditional social listening tools can miss. Megan explains how that intelligence can help companies discover organic superfans, measure influencer campaigns, identify emerging trends, conduct consumer research, and even detect AI-generated misinformation.

Timestamps:

00:00:05 - Introduction and Welcome

00:00:25 - What is Plot?

00:01:50 - Megan's Background and Career Path

00:03:25 - Starting a Social Media Agency

00:04:42 - Fundraising Journey

00:07:51 - Working with Alexis Ohanian

00:10:08 - Technology Behind Plot

00:13:17 - How Brands Use Plot's Data