288. Strategic Investment: How CFOs Can Turn Vision into Results with Evan Campbell

In this episode of CFO 4.0, Hannah Munro speaks with Evan Campbell, author of Adapt to Win, about the often-overlooked gap between strategy and execution. From allocating resources effectively to prioritising the right initiatives and measuring success, Evan shares practical insights for finance leaders looking to maximise returns on strategic investments. The discussion explores how CFOs can create alignment across the business, improve decision-making, and drive lasting competitive advantage.

Key topics include:

Connecting strategy to investment decisionsPortfolio management techniques for modern finance teamsAvoiding common pitfalls in strategic executionCreating accountability across the organisationMaking better decisions with limited resources

Links mentioned in episode:

Evan's LinkedinEvan's book Adapt to Win Learn more about Chinoock Ranch ConsultingExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!