She Sold $2.5 Billion on TV. Her Rule: Stop Telling People What They Need

Follow Nina Dixon & CTND for BTS + daily takeaways:

https://www.instagram.com/ninapaldixon

https://www.instagram.com/chaiteawithninad

Forbes Riley has sold more than $2.5 billion in products on television, moved 64,000 SpinGyms in a single day, and has taught pitching to 284,000 students. They call her the Queen of Pitch. In this episode she breaks down the craft itself: the first tell that a pitch is about to fail, which she says shows the second someone opens their mouth; why "stop telling people what they need" is the rule that changes everything; the belief you have to clear before anyone will buy; what she does in the first five minutes in a room full of strangers; why desire changes what people will pay; the biggest networking mistake; how she pitches her own kids; and the night one webinar with 25 people made $25,000 after she stopped selling the product and started teaching the skill.

Chapters:

0:00 Trailer

1:13 Two and a Half Billion in Product Sales

1:30 The Reality Show That Made Her Look Greedy

3:25 Betting the Mortgage on a Product Nobody Wanted

4:36 Two Minutes of Airtime to Prove Them Wrong

5:46 They Call Her the Godmother of TikTok Shop

7:29 21 Million Views, and the Mrs Beast Line