Episode 28: Why This Trial Lawyer Decided to Advertise on Billboards

Billboard advertising has often carried a stigma in the personal injury world, especially among trial lawyers. In this episode of Championing Justice, attorney Darl Champion sits down with fellow trial lawyer Joel Williams to explore why and how he made the decision to advertise on billboards, and how he avoided turning his firm into a settlement mill. Join us for a candid conversation about the pressures facing modern PI firms: rising digital ad costs, illegal solicitation, brand saturation,...