How Reform Athletica Became More Than A Fitness Studio

Wellness is often spoken about as fitness, but for Dina Elshurafa, it became something much deeper. In this episode of the Chromatic Connection Podcast, host Fatima Al Shirawi sits down with Dina Elshurafa, co-founder of Reform Athletica, to explore the journey behind building one of the region’s most loved fitness and wellness spaces. From her early years between Saudi, London, Dubai, and Palestine, to a 15-year career in law, Dina shares how discipline, service, hospitality, and personal ...