Mexico Wants To Build An $8,000 EV For Everyone | Ep273: Roberto Capuano

Can Mexico build an electric car for $8,000, and use it to create an entirely new domestic industry? This week on Cleaning Up, Bryony Worthington visits Mexico City to sit down with Roberto Capuano, director of the Olinia Project, and discuss the state-backed effort to develop a new generation of affordable electric mini-vehicles.

Roberto explains why Olinia is designing small EVs specifically around the needs of Mexican cities, how partnerships with Chinese suppliers could accelerate technology transfer, and why price rather than subsidies could ultimately drive EV adoption. They also discuss Mexico's ambitions beyond its domestic market, with potential demand across Latin America and even East Africa.

Topics discussed in this episode:

Why Mexico wants its own carmakerElectrifying Mexico City's public transportThe rise of electric mini-carsBuilding an $8,000 Mexican EVWhy Olinia is partnering with ChinaThe state's role in carmakingBuilding a Latin American EV marketCan Olinia deliver by 2027? Leadership Circle:

Cleaning Up is proud to be supported by its Leadership Circle. The members are Actis, Alcazar Energy, Arup, Climate Imperative Foundation, Copenhagen Infrastructure Partners, Cygnum Capital, Davidson Kempner, EcoPragma Capital, EDP, Eurelectric, KKR, Mitsubishi Heavy Industries, National Grid, Octopus Energy, Quadrature Climate Foundation, Schneider Electric, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live.

Links:

Roberto Capuano’s bio: https://www.linkedin.com/in/roberto-capuano/ Olinia Project: https://www.olinia.auto/ Subscribe to our newsletter: https://cleaninguppod.substack.com/ OEM: Original Equipment ManufacturerBRT: Bus Rapid Transit R&D: Research & DevelopmentICE: Internal Combustion Engine Chapters:

00:00 Intro 02:15 Electrifying Mexico City 10:33 Olinia's Origins 11:58 Mini Electric Cars 18:48 Made in Mexico 21:25 State-Led Industry 30:33 Chinese Supply Chains 36:31 The $8,000 EV 40:01 Charging Infrastructure 42:54 Global Ambitions 45:43 Scaling Olinia 48:40 Software and Autonomy 50:01 Political Longevity 55:31 Outro