#63 Alex Smith on Selling the Invisible: The Business of First Impressions

Send us Fan Mail What do you sell when your best work is invisible? This week Aram, Yemi, and Gabbi sit down with Alex Smith, who spent five years in digital marketing before becoming business developer at Green Solutions Land Care, a veteran-owned commercial landscaping and site-work company in Lexington. His big idea: curb appeal isn't lawn care, it's a first-impressions business — the kind people only notice when something's gone wrong. Alex breaks down the "three-ring binder" a client onc...