221. Why TikTok Shoppers Still Buy on Amazon with Tom Cochrane

Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself.

This episode tackles a problem every CPG brand now faces: platforms are getting more expensive, more competitive, and harder to attribute, even as consumer attention keeps fragmenting.

Tom and Eitan dig into the halo effect between TikTok Shop and Amazon, why a third of TikTok-driven purchases convert somewhere else entirely, and how Amazon's new AI shopping layer is changing what actually belongs in a listing.

Listeners walk away with a clearer view of how to sequence platform investment as a brand matures, and why profitability discipline matters more than chasing growth at any cost.

Website: https://expanio.com/

Podcast website: https://expanio.com/commerce-untold-podcast/

Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@CommerceUntold

Guest: Tom Cochrane, Founder, Eleviam

Tom Cochrane's LinkedIn: https://www.linkedin.com/in/thomasgcochrane/

Eleviam: https://eleviam.io/

Key Takeaways: