Ep. 104: What It Takes to Build an AI-Enabled Comms Team

Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership. From synthetic audience testing to AI-powered workflow optimization, Abbigail shares how Georgia Tech is embedding artificial intelligence into the fabric of its communications culture. The conversation explores what it actually looks like to operationalize AI across a university marketing team — not just experiment with it. If you’re wondering how higher education marketers can move beyond AI hype and start building smarter systems, this episode offers one of the most practical and visionary conversations in higher education podcasts today.