Holy Grail 04: A Day with Rocket

<p>I hit the road and spend a day with Rocket in Detroit. I want to walk the floors and see the biggest company chasing the Holy Grail for myself.</p><p>I went in skeptical. Redfin&#39;s posting a 50% attach rate since the acquisition and I didn&#39;t believe it — they were at 27% before. How? Turns out the magic is that the loan officers and the agents just like each other. Bundles work when the partners want them to.</p><p>But loan servicing is the real learning. I&#39;ll be honest, I thought servicing was boring. It’s just billing. But then I heard their pitch and saw the numbers. Building the relationship with customers, post-sale, is the key.</p><p>And in terms of the pitch of a one-stop-shop to consumers, nobody led with price. The number one thing people want is trust. From search to sale, Rocket has your back.</p><p>Check out the companion site for this podcast series at ⁠<a href="https://holygrail.mikedp.com/" target="_blank" rel="ugc noopener noreferrer">holygrail.mikedp.com</a>⁠. It&#39;s a case file — the evidence I&#39;ve gathered, the theories I&#39;m testing, the questions I&#39;m chasing, and a place to drop intel if you&#39;re seeing patterns from the field.</p>