Your next CMO will come from marketing operations

Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue accountability, and the absolute demand for clear ROI, the CMO role is rapidly transitioning from a creative focus to a critical technology leadership position. Because marketing leaders can no...