Creator Economy Live

← Creator Economy Live8. Sept. · 1 Std. 19 Min.

Episode 101: 12 Years of Sticking Power with Pamela Stephens

Episode 101: 12 Years of Sticking Power with Pamela Stephens8. Sept.1 Std. 19 Min.

Send us Fan Mail Keith and Brendan sit down with Pamela Stephens, who's spent over a decade shaping influencer and content strategy at 3M — the $25 billion company behind everyday staples like Post-it, Scotch, Command, and Scotch-Brite. Pamela shares how influencer marketing has evolved inside a massive, multi-brand organization and what it takes to get executives to invest in creator partnerships. News catchup covers Meta's landmark $12.2 billion youth safety settlement (with new age verific...