PAW Patrol Founder: 11 Principles That Built a $2 Billion Empire | Ronnen Harary

<p>Get a FREE breakdown of Ronnen's frameworks in my newsletter: <a href="https://bit.ly/4dosm2j">https://bit.ly/4dosm2j</a></p><p>Start or grow your own Podcast with me: <a href="https://bit.ly/4r1fhSi">https://bit.ly/4r1fhSi</a></p><p>Ronnen Harary is the co-founder and chairman of Spin Master, the company behind PAW Patrol, Bakugan and the Rubik's Cube.</p><p>In this episode, he breaks down how a toy company started making its own TV shows, and how that decision built some of the biggest kids' brands in the world.</p><p>This is a brand-building masterclass.</p><p>We get into:</p><p>&nbsp;&nbsp;• How a 4am drive to Detroit landed a 48,000-unit Kmart order two months in<br>&nbsp;&nbsp;• Why Spin Master started producing its own TV shows<br>&nbsp;&nbsp;• The Beyblade deal he passed on and what it taught him<br>&nbsp;&nbsp;• How Bakugan took sales from $450M to $1B, then back down again<br>&nbsp;&nbsp;• Why PAW Patrol was born at the lowest point in the company's history</p><p>Ronnen also shares:</p><p>• The birthday cake test he uses to spot a hit<br>• How to expand a brand without losing its tone and tenor<br>• Why he turned down a $100M live-action film (and still regrets it)<br>• How he pitches without ever using a PowerPoint<br>• Why Spin Master bought the Rubik's Cube</p><p>Plus: YouTube vs Netflix, making money from content beyond merch, how fast you can tell a product has failed, no-blame culture, top grading, and building a company that outlives its founders.</p><p>Follow Ronnen:<br>LinkedIn: <a href="https://www.linkedin.com/in/ronnen-harary-99b13370/">https://www.linkedin.com/in/ronnen-harary-99b13370/</a><br>No Experience Necessary (book): <a href="https://www.ronnenharary.com/projects/no-experience-necessary">https://www.ronnenharary.com/projects/no-experience-necessary</a></p><p>Produced by 7xContent: make your own podcast with us: <a href="https://www.7xcontent.com/home#apply">https://www.7xcontent.com/home#apply</a></p><p>Follow Callum:<br>Instagram: <a href="https://www.instagram.com/thecallummc/">https://www.instagram.com/thecallummc/</a><br>LinkedIn: <a href="https://www.linkedin.com/in/callummcdonnell/">https://www.linkedin.com/in/callummcdonnell/</a></p><p>Timestamps:<br>00:00 The toy and TV playbook behind PAW Patrol<br>01:21 Step one is deciding to bet on yourself<br>04:20 Spotting a proven product in Israel and bringing it to Canada<br>06:02 Driving to Detroit and pitching the wrong Kmart buyer<br>09:30 The 19-year road to PAW Patrol