Ep. 13: What 33 Million Impressions Taught Us About Executive LinkedIn (2026 Report)

<p>Every year we analyze how real executives - not influencers - actually perform on LinkedIn. This year’s dataset is the largest yet: 6,035 posts, 33.2 million impressions, and 457,000 engagements from CEOs and senior leaders. In this episode, <br /></p><p>Join me as we walk through all ten findings from the 2026 Executive LinkedIn Report and what they mean for how you show up.</p><p></p><p>In this episode:</p><ul><li>Why executive reach is up 14% year over year - and the window hasn’t closed</li><li>Which formats win: images for reach, video for engagement, and why carousels keep losing</li><li>Why your original posts reach 5× more people than reshares</li><li>The content type that beats everything else (it’s more personal than you think)</li><li>Two myths the data kills: hashtags and the “end with a question” rule</li><li>What the 15 highest-performing posts of the year all have in common</li><li>Why the biggest reach comes from a system, not raw talent</li></ul><p></p><p>No tactics for the sake of tactics - just what the data actually shows about leading in public.</p>