Before You Add AI, Ask These 5 Questions

🎟️ WHO GETS TO DECIDE? Brighton, 23 September 2026

Want to experience Melin’s workshop for yourself? Join us at Sea Lanes in Brighton for an evening exploring where designers fit in leadership as AI changes our work.

You’ll work through real AI decisions, practise navigating difficult stakeholder conversations, and leave with a practical decision checklist and your own AI manifesto.

Tickets are just £30 including food and a drink, £25 each if you bring a friend, and even less if you come as a team.

👉 Get your ticket: https://d.mba/sessions-brighton

Before you add AI, ask these 5 questions.

Designers are increasingly being asked to put AI into products, processes and workflows. But how do you know when it’s actually the right decision?

In this episode of In Practice, I’m joined by Melin Edomwonyi, founder and UX Director at Seedable Studio, to explore five areas we should be questioning before reaching for AI: value, trust, cost, safety and ethics.

We talk about starting with the problem rather than the tool, the risks AI can introduce to users and brands, and how designers can bring balance and critical thinking into conversations about AI without getting caught up in either the hype or the backlash.

Melin also shares how designers can use the skills we already have to ask better questions, bring evidence into the room and have more influence over the decisions being made around AI.

FIND MELIN

Seedable Studio: https://seedable.studio