Ep. 205 Jay Zapata, Chief Executive Officer at SATOKIE | Data Center Go-to-Market Podcast

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In episode 205 of the Data Center Go-to-Market Podcast, you’ll learn how SATOKIE is adapting to a changing data center market, from serving AI-driven power needs to delivering reliable managed services. Jay Zapata shares how financial discipline, client referrals, focused growth, and relationships across buying committees help the company win the right opportunities. ⚡🏢

Ep. 205 Jay Zapata, Chief Executive Officer of SATOKIE | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Jay Zapata, Chief Executive Officer at SATOKIE

1:43 The #1 Data Center GTM Challenge: Reaching Insulated Buyers

6:36 SATOKIE’s Managed Services and Power Origination vs. Traditional Colocation Managed Services

8:08 How High-Density AI Workloads Changed Data Center Sales and Marketing

10:12 Buyer Education Strategy: How to Reach Data Center Buyers Before Sales

13:22 Essential Data Center Sales & GTM Playbook Lessons

17:48 Favorite Data Center Energy/Power Origination Stakeholders (CFO Perspective)

20:05 Subscribe to the Data Center GTM Briefing