Stop Mastering the Comeback to Sales Objections. Master the Conversation with Jen's Tips!

There are things being said on dealership sales floors every single day that we need to retire.

"What offers have you received?"

"Who else are you shopping?"

"What do I need to do to earn your business today?"

"We're not going to lose your business over $200."

As a trainer and coach, I understand where these responses came from. Many of us were taught them. But buyers changed.

Today's customer has information, choices, pricing, reviews, trade values and multiple dealerships sitting in the palm of their hand.

And every sentence we use either makes that customer feel helped or handled.

In this episode of Dealer Talk with Jen Suzuki, I'm challenging the way we think about some of the most common "objections" in automotive sales:

"I just want your best price."

"What's my trade worth?"

"I don't want to come in."