Beauty, Brains and the Bronze: Why We Tan

In this episode, we talk about the psychology of tanning. I’m joined by Sherry Pogato, a licensed clinical psychologist, professor, and social media researcher at the University of Connecticut, to break down why indoor tanning and outdoor sunbathing can feel so rewarding – and why melanoma risk warnings barely register. We get into the real drivers: appearance motivation, social rewards, stress relief, and the immediate “feel good” effects people report after UV exposure. We also zoom out to...