226: Coffee Talk with Fredric Alexander

Today we welcome Frederic Godinez and Alexander Stabler, the design duo behind Frederic Alexander—a multidisciplinary interior design studio based in Las Vegas, Nevada. In this episode, Freddy and Alex share their different backgrounds in business and design and how they harnessed the intersection of technical training and creative permission to create a brand dynamic that has become their superpower. We also discuss the grassroots marketing approach that got the brand off the ground, their commitment to informing and educating their clients, and how they found support through community over a cup of coffee.

SHOW HIGHLIGHTS

How Freddy and Alex's diverse backgrounds in hospitality, landscape architecture, performance, cosmetology, and experiential marketing influence their approach to interior design Why combining technical training with creative permission has become one of Frederic Alexander's greatest strengths The grassroots pop-up strategy that helped them introduce their brand, build visibility, and organically land their first design projects Why educating clients about the design process, pricing, and value is essential to creating confidence and reducing confusion How tracking hours, understanding profitability, and learning to charge appropriately have shaped the evolution of their business The challenges and rewards of building a business as married partners—and how learning to embrace their differences became their superpower How Frederic Alexander is expanding its services through real estate to create a more holistic client experience Why Coffee Talk, IDS, and a commitment to community over competition have given Freddy and Alex a trusted space for vulnerability, support, and professional growth NOTABLE QUOTES

"Design is easy, but the business of design is not." "We always try to come from a place of abundance rather than scarcity, and we truly believe that in the design industry, there's enough room for everybody." "Any time we collaborated openly and worked together, the end results surpassed what either one of us could have individually achieved." "You just—you don't know what you don't know until you know it. So as soon as you know it, implement it, make the best of it, and keep moving forward. Don't give up." SUPPORTING RESOURCES

Fredric Alexander Website: https://fredricalexander.com/ Fredric Alexander Instagram: https://www.instagram.com/fredricalexander SPONSOR LINKS

Design Manager / Design Spec: https://designspec.com/survivalguide Interior Design Society: https://interiordesignsociety.org/