How Joy L. King Built Two Businesses on Intuition + Referrals (While in a Chief Role)

<p>In this episode of <i>Do Small Business Like a Big Boss</i>, host Aisha Jorge Massengill sits down with Joy L. King, founder of Lifestyles by Joy and Sweet Life Business Coaching, to talk about building intuitive, referral-based businesses while balancing a high-level executive role.</p><p><br />This conversation covers the real-life lessons behind starting messy, trusting your instincts, and creating a business rooted in relationships—what worked, what didn’t, and what every aspiring entrepreneur needs to hear.</p><p></p><p>🎧 <b>What You’ll Learn in This Episode</b>:</p><ul><li>How to stop chasing money and start building through relationships</li><li>The “repeatable value” concept every founder must define before scaling</li><li>How to protect and maintain your business while stepping into a corporate role</li><li>Why mindset and self-worth are the biggest blockers to growth</li><li>What to focus on in your first 30 days before investing in branding or assets<p></p></li></ul><p>⏱️ <b>Episode Timestamps</b>:</p><ul><li>00:00 – Introduction</li><li>00:46 – Guest introduction: Joy L. King</li><li>02:05 – Launching during the pandemic</li><li>06:29 – Turning design into therapy and purpose</li><li>09:21 – Building through referrals</li><li>11:42 – “All money ain’t good money”</li><li>17:34 – When chasing money backfires</li><li>24:14 – Tools and systems Joy uses</li><li>27:00 – Negotiating an executive role while keeping her businesses</li><li>33:31 – The #1 mindset block</li><li>38:15 – The first 30 days as a founder</li><li>44:14 – What “Big Boss” means<p></p></li></ul><p>👤 <b>About the Guest</b>:<br />Joy L. King is a lifestyle architect, business coach, and executive. She is the founder of Lifestyles by Joy, a referral-based interior design firm, and Sweet Life Business Coaching, where she helps entrepreneurs define repeatable value and scale with intention. She also serves as a Chief at NCAN (National College Attainment Network), leading strategy and operations.</p><p></p><p>🔗 Connect with Joy:<br /><a rel="noopener noreferrer nofollow" href="http://lifestylesbyjoy.com" target="_blank">lifestylesbyjoy.com<br /></a><a rel="noopener noreferrer nofollow" href="http://sweetlifebusinesscoaching.com" target="_blank">sweetlifebusinesscoaching.com<br /></a>LinkedIn —<a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/joyking912" target="_blank"> linkedin.com/in/joyking912</a></p><p></p><p>🚀 <b>Ready to Make Your Business Official?<br /></b