#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

<p><strong>My engagement fell off a cliff, and I was bored of my own content.</strong> </p><p>Not stuck. Not clueless. I&#39;ve got the systems, the prompts, the whole content machine. The posts were going up four times a week, on time, every week... and they were completely beige.</p><p>So I planned a comeback tour. Three specific things, in a specific order. Last month we picked up nearly 1,500 new followers, posts are getting seen again, and I&#39;m posting less than I was before.</p><p>If you know exactly what to post, you&#39;re doing it properly, and it&#39;s just not landing anymore... this episode is for you.</p><p>Inside: why I spent an entire afternoon building freebies I could have charged for, and the &quot;list loop&quot; trick I used to make my email list do the heavy lifting on Instagram.</p><p>Then the content series I built, and the one thing every series that&#39;s actually working right now has in common. (It&#39;s not follower count. It&#39;s the bit that terrified me enough that I almost didn&#39;t do it.)</p><p>And finally, why I stopped praying to the Instagram algorithm and started paying it about $100 a post. How much I&#39;m boosting, which posts I&#39;m choosing, and the unexpected reason boosting only two posts a week gets <em>everything else</em> seen too.</p><p>Plus the trade-off that gave me back the most time of all.</p>