How to Add Cash-Pay Services to Your Podiatry Practice

<p>Once you’ve made the insurance side of your podiatry practice more profitable, how do you successfully add cash-pay services without buying expensive equipment that ends up sitting unused? In this episode of Podiatry Practice Mastery, Don explains his approach to incorporating cash-pay treatments and products, including shockwave, Swift, laser, orthotics, and other services.</p><p>Don discusses why you should focus on services you’re confident and proud to offer, how introductory pricing can help you gain experience, why treatment packages and protocols matter, and the importance of having a plan when a treatment doesn’t produce the expected result. He also explains how calculating your actual cost per patient visit can change the way you think about pricing and low-value services.</p><p><strong>Keywords:</strong> cash pay services for podiatrists, podiatry practice profitability, shockwave therapy business, podiatry cash services, hybrid medical practice</p>