How Brewers are Shifting Hospitality Practices

Gone are the days when a brewery could turn a wire spool on its side, buy some cheap chairs, install some taps and flip on the Taproom Open sign. Today's beer drinkers have become more choosy about where they spend their beer dollar and breweries are finding they have to actually provide an experience to draw customers in. That might mean trivia nights or live music.

Breweries have had to navigate the transition from serving the hospitality industry to being part of the hospitality industry. They have to thread the needle of drawing in their own customers, while not stealing customers from their hospitality accounts.

What does hospitality mean to today's craft breweries? Bill Eye of Bierstadt Lagerhaus, Amy Loebig of Dancing Gnome, and and Mark Babson of River Roost Brewery joined the panel to discuss brewery hospitality.

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This Episode is Sponsored by:

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Host: Don Tse

Guests: Bill Eye, Amy Loebig, Mark Babson