She Returned the $10 Million Check: Faye Coleman, Pure Genesis, and the December 11 Cliff

<p><em>What a Kraft and Target trained operator can teach beveragefounders about building in a category Washington keeps threatening to kill</em></p><p> </p><p>Most founders spend years chasing a $10 million check.</p><p>Faye Coleman gave one back.</p><p>The investor was, in her words, somewhat nefarious. Soshe walked away from the money, lost her shot at the license she was chasing,and rebuilt anyway.</p><p>That is the level of conviction it takes to build in acategory Congress keeps threatening to erase.</p><p>This one covers cancer, cannabis, Whoopi Goldberg&#39;skitchen, and a December 11 deadline every beverage operator should have circledin red.</p><p></p>