Adgile x Shopify Panel: Out Of Home: Building Brands In The Real World

Recorded Live at Shopify Spaces in NYC on June 16, 2026

From scrappy grassroots activations to large-scale out-of-home (OOH) campaigns, brands are discovering that some of the most effective marketing moments still happen offline.Join Adgile for a conversation with C-suite leaders from some of today’s most talked-about consumer brands as they unpack why experiential and OOH marketing have become essential parts of their growth playbook.

The panel will explore how brands are approaching in-person engagement in today’s landscape, what’s actually driving ROI, and the lessons they’ve learned from building campaigns that consumers remember long after the moment ends.

Moderated by: Tom Shea (Founder and CEO of Adgile)

Panelists:

Laney Crowell CEO of Saie

Abby Tellam Chief Marketing Officer of Salt & Stone

Dina Fierro VP of Global Consumer Engagement at K18 Hair

Alex Edelstein VP of Marketing at Graza

ABOUT ADGILE MEDIA GROUP

Adgile is the category leader in truck-side advertising and the largest tech-enabled final-mile delivery media network in the U.S.

We turn everyday delivery fleets into a measurable, high-impact advertising channel that reaches consumers in the moments that matter most — in their neighborhoods, on their commutes, and at the point of purchase. Our network of commercial delivery vehicles operates predictable daily routes across major U.S. markets, giving brands a scalable and unavoidable way to dominate real-world visibility.