Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000

Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders.

In this episode, Sandesh Kulai, CEO of STOQ, breaks down:

Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlistWhen to collect full payment upfront versus a deposit, and what Shopify Payments requiresHow waitlist and preorder data tells you what to reorder before your next purchase orderWhether you're doing $20K months or $2M months, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-483/

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