We Acquired the Fastest-Growing TikTok Shop Agency.

<p>CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits down with co-founders Tyler Brechbiel and Alex Rudolph to walk through the origin story, the playbook behind their results, and what this partnership means for ecommerce brands.</p><p>Tyler and Alex built TBAR from a college dorm room in June 2025. Sixteen months later they&#39;re managing over $5M in monthly GMV for brands like Ridge, HexClad, and Grüns — and now they&#39;re part of Common Thread Collective.</p><p>In this episode:</p><ul><li><p>How TBAR went from zero to managing Ridge, HexClad, and Grüns in under 18 months</p></li><li><p>The creator recruitment and Discord community system that 3x&#39;s video output per sample</p></li><li><p>Why video volume and GMV have a direct correlation — and how to use that</p></li><li><p>The &quot;blitz launch&quot; strategy that sold Naked Sundays out of inventory overnight</p></li><li><p>How Ridge&#39;s tracker card — their worst D2C seller — became their top TikTok Shop product</p></li><li><p>The volume-based competition that generated 7,000 videos in a single month for Ridge</p></li><li><p>Why 90% of TikTok Shop revenue comes from the top 10 affiliates — and how to find them fast</p></li><li><p>What GMV Max actually is and how to feed it correctly</p></li><li><p>TikTok LIVE selling and the halo effect into Meta, Amazon, and retail</p></li><li><p>How Statlas will track the full demand cascade for TBAR&#39;s brand roster</p></li></ul><p><strong>Show Notes:</strong></p><ul><li><p>Go to <a href="https://bit.ly/4cbihFx"><u>https://bit.ly/4cbihFx</u></a> to Claim $25,000 in Lutiq platform credits</p></li><li><p>Explore the Prophit Engine: <a href="https://commonthreadco.com/pages/prophit-engine"><u>https://commonthreadco.com/pages/prophit-engine</u></a></p></li><li><p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have</p></li></ul>