We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

<p>We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actually deliver what they promise?</p><p>Tony Chopp, CTC&#39;s VP of Media Investment, walks through what we found — and what it means for how you build your paid media foundation.</p><ul><li><p>Min ROAS hits its target. Cost per result does not.</p></li><li><p>On Meta, cost per result goal achieved its target less than half the time.</p></li><li><p>On Google, tROAS ran above target at 1.3x. tCPA ran below at 0.8x.</p></li><li><p>ROAS-based bidding gives the algorithm more flexibility to find high-value buyers.</p></li><li><p>TikTok&#39;s GMV Max budget scaling solves the liquidity vs. predictability tension.</p></li><li><p>The brands willing to spend the most to acquire a customer win the auction.</p></li></ul><p>The takeaway: build your paid media foundation on ROAS-based bidding. Not because it&#39;s a rule — because the data says it gives you the best chance to thread the needle between maximum investment and margin protection.</p><p><strong>Show Notes:</strong></p><ul><li><p>Go to <a href="https://bit.ly/4cbihFx"><u>https://bit.ly/4cbihFx</u></a> to Claim $25,000 in Lutiq platform credits</p></li><li><p>Explore the Prophit Engine: <a href="https://commonthreadco.com/pages/prophit-engine"><u>https://commonthreadco.com/pages/prophit-engine</u></a></p></li><li><p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have</p></li></ul>