Emily Thornton : Founder of Piper Creative on Building a Business Around Transparency & Education in the Creator Industry.

00:00:00 Welcome Emily Thornton, influencer industry advocate 00:02:12 12 years in marketing at Boots 00:03:54 Colour theory and the psychology of shiny packaging 00:05:43 Why Elle-Sera's packaging is gold 00:07:36 Standout marketing: We Are Regular and brilliant paid ads 00:09:18 The Bear Grylls: The Island story 00:09:51 How brand and creator partnerships work 00:11:28 Finding creators: data tools vs scrolling 00:12:54 Briefs, UGC and letting ...