The Wall, The Ad, and the Truth About Earning Trust

Ten years ago, Janis paid $3,600 for a magazine feature that got her nothing. She spent a decade building a wall of "top choice" awards — until she stopped paying for one and watched her ranking disappear overnight. In this solo episode, Janis breaks down the real difference between being seen and being trusted, why Google reviews outperform every paid recognition program she's ever tried, and what she'd tell her younger self about where to actually put her marketing dollars. Hone...